This video shows us that there is a tie in between Sony and the Skyfall movie. It shows how powerful and quickly the sony products are able to work, even if an individual or the technology is under pressure which is the exact representation of Bond.

This is a tie in of the brand Coca Cola and the movie Skyfall.

This is a tie in linked with Coca Cola. The customers had to do certain tasks as if they were Bond and at the end if they sang the theme tune correctly they were able to win tickets to the premier.